eCommerce strategy + Services
for lifestyle brands
Change is the prevailing constant in retail e-commerce. Successfully optimizing your digital marketing and eCom operations the smart way is a series of changes performed, at the right time & in the correct order, to take you from where you are now to where you want to be.
“I have worked full-time leading eCommerce teams in retail & wholesale lifestyle brands since 2011. I’m not a guru, but I do have confidence and a bag full of proven strategies I can implement and test with your business.”
DIGITAL Strategy
contact me to
take the online sales & marketing decisions off your to-do list
validate your ideas or plans
organize and plan your digital marketing spend
build your roadmap and marketing calendar
turn your data into meaningful insight
implement best in class operations (shipping, returns, customer service, packaging, warehouse op’s, EDI)
train and upskill your team
digital services
I’m hands-on, can do not just say
CRM & PLATFORM
I am platform agnostic & pride myself on understanding the underlying principals and technologies. Experienced with:
eCommerce platforms: Shopify, Shopify Plus, Magento, Demandware, Squarespace. Not a big Wordpress / Woo fan.
Email platforms: Klaviyo, Bronto, Omnisend, Mailchimp.
Expertise in ERP systems & processes, database admin, API & integration. Excel guru status. 3rd party platform & app selection & integration.
email marketing
Say no to spray & pray email campaigns. Data-driven, I’ll review your platform, plan segmentation & build a series of automated life-cycle marketing campaigns that deliver rain, hail or shine.
Then we can optimise your campaign template design and schedule.
I’ll get 30% of your sales from emails, with 20% of that from automated campaigns!
Cost-effective and a great brand experience, when done well.
social media advertising
Finding people on Facebook & Instagram is like finding waves, there’s plenty around, but getting the best ones at the right time, that’s the art. I implement full funnel marketing strategies to acquire, nurture, convert & retain your audience.
Don’t just rely on Facebook & Instagram, consider Pinterest, Youtube, TikTok, LinkedIn etc we can advertise on any of these platforms.
sem
I can integrate and implement Google Ads and Google shopping feeds, set up campaigns, manage, learn and optimise.
seo
FREE TRAFFIC people, if that isn’t sounding sexy then you are in the wrong place! A much neglected area with many growing brands who ‘do it all themself’. I can perform SEO audit (with my software subscriptions), identify issues, fix them and develop a keyword strategy to grow free traffic from warm leads.
ecommerce operations
My service includes expertise to deliver those random, ad-hoc specialist skills that hold back many small teams. eg. setting up your barcodes and labels, build finance level excel templates for product line list, marketing calendar, wholesale & retail order forms.